This profile in RIABiz.com discusses how Cardinal Point is carving its niche as a cross-border wealth management business. President Jeff Sheldon recalls that the Canadian practice, which got its start in Toronto, continually lost clients who moved to the United States for work or retirement. The firm determined that there was enough opportunity to open up a U.S.-based RIA and co-brand it with the Canadian business. After a year of hard work and red tape, the U.S. firm began to bring on assets in January 2010 and now has two thriving offices on the West Coast (Newport Beach, CA) and East Coast (West Palm Beach, FL).